lunaru | weblog | thoughts

I got to thinking: If I were to create a start up featuring a web 2.0 application du jour, how would I market myself to get that initial batch of traction traffic? It’s sometimes stunning to recall how I found all my web 2.0 staples like yelp.com, digg.com, and meebo.com.

So, besides Google Ads, here is my list of Marketing 2.0 do’s and dont’s.

Do:

1. Get Dugg
2. Stealthily mention yourself in wikipedia under hot dev terms like AJAX (Ahem, Meebo)
3. Be viral and incite word-of-mouth.
4. Have a presense on blogs and web-based articles.
5. Have free T-Shirts.

Don’t:

1. SEO
2. Rely on e-mail spam
3. Fight for impossible keywords.
4. Build a crappy product
5. Have Ads all over your site.